Chalk one up for the establishment. Babble, the online magazine that had previously billed itself as a hip resource for both parents, has changed its tag line to the humdrum, typical "for a new generation of moms." The only problem is, if we really want the "new generation" of moms to be any different than their older counterparts, we're going to have to start embracing the Other Parent. Too bad Babble thinks this moms-only change is a smart business move - undoubtedly designed to drive up female traffic. Yet, stats say that 80% of the new generation of women want equal partners. So why the step back to segregation?
Update: I'm happy to report that Babble has seen the light - the tag line now says 'parents' rather than 'moms'! Thanks, Babble, for getting yourself back on the only sustainable path for progress. But not so fast with a full compliment - the sidebar on Babble currently reads "A mom must. Get the Daily Babble." Let's see...will this change to "A dad must" tomorrow? Next week? We don't need every word to be gender neutral, of course - just going for an overall gender equal tone.