Equally Shared Parenting - Half the Work ... All the Fun

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Here's where we keep you updated on news about parenting as it relates to division of responsibilities, career versus home decisions, work/life balance, and legislative and grass-roots movements toward equality or better choices for families. We'll also throw in our opinions of life as equal parents in a nonequal world, regardless of what's in the news.

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Equality Blog

Tuesday, May 04, 2010

Isis Paternity

In the wake of the Babble waffle about the importance of dads, a bastion of mommy-dom has officially made room for men. Isis Maternity - a Boston area chain with stores and classes for moms - has officially changed its name from Isis Maternity: The Place for Expecting and New Moms to the new Isis: Parenting Starts Here. The Boston Globe describes the change as reflecting the wider range of services and products that Isis provides beyond those for maternity, but I view it as a small step in degendering that whole holy madonna-and-child first few months and years.

Maybe Isis will always be a mostly-moms kind of place...with a focus on New Moms Groups (no dads allowed). But they now have New Dads Groups too (no moms allowed?), and a name that matches better with the concept that there are two gender possibilities for both the babies and their parents.

Thumbs up, Isis!


Anonymous Anonymous said...

Yaaay - I am so ready to retire madonnaism and Godism in favor of life on Planet Earth, as challenging and as requiring of tolerance for ambiguity as it is.

11:36 AM  

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